The Newsletter of VanderWyden Consultants, Inc.
Providing Professional Giving Counsel
Capital Fund Campaigns - Operating Budget
Campaigns - Planned Giving
June 2010 - INSIDE THIS ISSUE. . .
1. Basic Fundraising Principal #1 - Love them first Click
2. Introducing Rev. Ken Baily, who heads our Boston Office Click
3. About VanderWyden Consultants, Inc. Click
4. Subscribe / Unsubscribe Instructions Click
In this edition
of Wyden Your Horizons, we begin a series on the basic principles of
fundraising. In our work with churches across the United States, we have
found that many pastors and lay leaders do not have an understanding of the
basics of effective fundraising. Sometimes they have picked up a few assumptions
about the nature of people and why they give, or why they don't give.
This series on the basics of fund-raising will cover topics of how to plan
for an effective fund-raising effort, how to decide which fund-raising process
is best, how to determine the potential for increased giving, etc. In each
issue of Wyden Your Horizons we will provide insight into one of these basic
We always like to highlight hopeful, emerging trends in fund-raising. We are now noticing that as the American economy continues its gradual improvement, many churches are sensing that this is good time to conduct a Capital Fund Campaign to renovate and/or to build an addition to their facilities. These churches are realizing construction and interest costs are very low at this time. This can enable churches to do more renovations or to build new facilities at much lower costs than a year or two ago. This window of cost-effective building will probably only last at most one more year.
We are happy to share our insights derived from providing this specialized ministry of faith-raising through fund-raising. We are also happy to share the insights of our readers. If you have observed hopeful signs of increased Joy of Generosity and you would like to share your learnings with others, please drop us a line and we'll highlight your insights..
VanderWyden Consultants are deployed throughout the United States and are
happy to provide professional assistance for Operating Budget Campaigns, Capital
Fund Campaigns, and Planned Giving Efforts. Our Wyden Your Horizons Operating
Budget Program can enable you to increase your Operating Budget proceeds from 15-45%, and our Joy of Generosity Capital Fund Campaign can raise 2 to 13 times
your present giving for renovations and new facilities. We have found that when members and donors give
because they want to, rather than being pressured to, they give wholeheartedly and
generously. We are also happy to share the insights of our readers
in this newsletter. If you would like share your experiences drop us a line
through our email address
Recently I was approached by a new pastor who was going
to her first church. She had heard that the giving of the congregation was
abysmal, not coming close to the potential of the membership. She shared her
concerns about the congregation, and asked me, "So what technique should I
use to get them to give more?" I responded, "Start out by loving
them." She gave me a startled expression.
So my answer to the question of what you must do before you talk with individuals about giving more generously, is to truly love them before you ask them to give, and to wait until they invite you to talk about raising large amounts of money.
I remember a story that a colleague told me. He was in the midst of a multi-million dollar campaign. He knew that they would need a lead gift of at lease a half million dollars if they were to reach their goal. He asked the members who could make that kind of gift. They responded that there was a widow who had lots of money who could make that kind of gift. But they cautioned him that she had never given close to her capacity to the church, and that many individuals in the community had also approached her to make a large gift to support various causes, and she had always declined to give. He was told, "Yes she has the money, but it would be a waste of time to go to see her."
Well my colleague figured he had nothing to lose. He
felt it would be best to visit the widow in her home where she would feel
most comfortable. So he called the woman and asked if he could come to see
her. She said she'd be happy to have him come to her home, but that she
wanted to warn him ahead of time that she wasn't going to give a large gift.
He said that was fine, he was just happy to come out to her home to get to
Finally the woman asked, "Okay what do you want?" He
reminded her that the church really needed to raise the funds for the new
facilities, since there were so many who were in need in her community. He
stated that the only way the church could raise those funds was if someone
would make a lead gift of at least $500,000. He told the woman that he was
convinced that she was the only one who could make such a gift. He suggested
that this was rare, once in a lifetime, opportunity to make a gift that could
really make a difference, and that he believed that she would be happy
if she used her resources to make such a gift.
So once again you can see that you have to start by
loving and appreciating people before you ask them to increase their giving,
and that it is best if possible, to wait until they invite you to talk about
giving. You can't really start talking about giving more generously
until you have established trust and affirmation with a congregation.
In our next issue we will share insights about the most powerful way to inspire others to give generously - Leadership by Example. Top
Rev. Ken Baily staffs our Boston office. He serves as our medium and small church specialist in the northern New England area. Ken has served in parish ministry since 1985 and has also served as a consultant for churches and conferences. Ken currently lives in Newton Massachusetts. Baptized as a Presbyterian and brought up as a Quaker, he was ordained in the UCC at the beginning of his local church ministry. After a five-year career in state government, and following divinity school at Yale and a Master's Degree in Public Administration from Harvard, he has been called to parishes in Maine, Connecticut and Massachusetts, primarily serving as senior pastor in multi-staff congregations. His doctorate in ministry, awarded by Hartford Seminary, focuses on bringing transformative leadership to various sizes and types of congregations.
Now his particular interest is small and mid-size
congregations, and following his first capital fund campaign in 1988 he has
helped local churches to increase their annual stewardship giving
dramatically and has helped churches to raise three to eight times their
present giving in Capital Fund Campaigns. Ken is married with two children,
and after roughly 35 years of life in Maine still calls that "home," at
least for his heart. If your church is interested in increasing your annual
giving and/or you would like to conduct an inspiring faith-raising campaign,
and you are located in New England, please give our office a call and we'll
arrange a time for Ken to meet with your church leadership.
Or if you would like to explore how our services may help you to meet your needs, don't hesitate to call us through our toll-free number (888 -245-5826) for a no obligation free professional consultation.
Our staff has conducted over 350 successful campaigns throughout the United States. Our "Joy of Generosity" Capital Fund Campaign program enables churches to raise as much as 13 times existing giving levels, and our "Wyden Your Horizons" Operating Budget Stewardship program results in increases of 15 - 45%.
All ideas and commentaries in Wyden Your Horizons are copyrighted.
Quotations may be freely used when the source is cited. Top
|Subscribe@WydenYourHorizons. com. To unsubscribe from this newsletter, and to remove your name from our database, send any email to Unsubscribe@WydenYourHorizons. com. |
Doing so will generate automated replies from our database, requiring a confirming click. Email providers occasionally place this reply email in your Bulk, Junk, or Späm folders -- so be sure to look there. If you do not receive or click the link in the reply email, you will not be subscribed or unsubscribed.
You can also contact me directly by replying to Bill@WydenYourHorizons. com. I will be happy to respond promptly and accommodate your requests. Please forward this to family, friends, colleagues, and co-workers who may be interested in subscribing themselves.
Rev. P. William VanderWyden, CFRE
President - VanderWyden Consultants, Inc.
Headquarters -118 Westchester Drive, Amherst, Ohio 44001
Toll-Free Phone: 888-245-5826 (888-Bill-Van)
E-mail: Bill@WydenYourHorizons. com
Web: www. WydenYourHorizons. com